The year is already half over, and even though it is as hot as blazes outside, it’s not too early to start thinking about the fall and holiday craft show season.  As the leaves change color and the air turns crisp, it’s time to gear up for the most wonderful time of the year: the fall and holiday gift-giving season. The economy is challenging, but 2023 is when more people are looking for handmade treasures and heartfelt creations, making this the perfect opportunity for crafters to showcase their skills and generate sales. However, to make the most of this bustling season, meticulous preparation is key. In this blog post, we'll explore the importance of product selection, supply management, and offer ten indispensable tips to help you navigate the holiday selling season at craft shows.

1. Choose Your Products Wisely:

Start by curating a product collection that aligns with the upcoming season and holiday themes. Consider popular trends, traditional elements, and unique twists that set your products apart.  Offer a few different sizes of the same product to give your customers choices during their buying stage. They may want a sample size to try your products or a larger size because they are a repeat customer and have already used this product.  Have something for everyone.

2. Estimate Sales Volume:

Based on past experiences, sales records, or market research, estimate the number of items you expect to sell. This will help you determine how much inventory you need to create, ensuring you're adequately prepared to meet demand.  This can be tricky if you are just starting or launching a brand-new product with no sales history.  It’s still a good practice to estimate how many you may sell so that you can order enough supplies, and you also may be able to take advantage of bulk discounts.

3. Stock Up on Supplies:

Once you've estimated your sales volume, calculate the supplies required to produce your products and order what you can to be assured that you will have what you need once the busy season arrives. Order supplies well in advance, considering potential shipping delays from suppliers and carriers as the holiday season progresses. Having ample supplies on hand will prevent any unexpected shortages.  This will also help you have a less stressful and more organized selling season because you can focus on your events rather than thinking about if your orders got lost or damaged in transit.

4. Analyze Shipping Times:

Remember that suppliers' and carrier shipping times can become delayed during the busy holiday season. Stay ahead of the game by placing orders early, allowing sufficient time for items to arrive, and ensuring a steady production flow.

5. Organize Your Workspace:

Before the holiday rush, declutter and organize your crafting space. A clean and well-arranged workspace will improve efficiency and help you locate supplies quickly, reducing production time.  Set up new shelves or storage to free up workspace and keep frequently used items within reach.  Discard or sell any products or equipment you are not using to free up space and cash for the items you are using now.

6. Streamline Your Production Process:

Evaluate your crafting techniques and processes to identify areas that can be optimized for efficiency. Consider batch production, assembly lines, or time-saving tools that can help you increase productivity without compromising quality. 

7. Prioritize Popular Items:

Identify your best-selling products from previous holiday seasons or recent trends and prioritize their production. These items will likely generate the most interest and sales, so ensure you have a plentiful supply.

8. Plan for Packaging and Presentation:

Remember that presentation plays a crucial role in attracting customers. Design signs for your booth display that are large enough for passersby to read.  Plan how you will package your crafts, considering seasonal wrapping, gift tags, or unique touches that enhance the holiday spirit. Create a consistent brand image across your product line.

9. Build Your Online Presence:

In today's digital age, having a strong online presence is essential. Update your website, optimize your online store, and utilize social media platforms to promote your products, share behind-the-scenes glimpses, and connect with potential customers.  Yes, now is the time to create those Facebook, Instagram, Tiktok, Pinterest (or whatever platform) accounts and start posting about your journey making your products for the upcoming holiday season.

10. Research Craft Shows and Markets:

Research local craft shows and markets well in advance, and secure your booth or table early. Be aware of application deadlines and any requirements for showcasing your crafts. Keep a calendar of show dates, application deadlines, etc., to help stay on track.  Participating in well-attended events can significantly boost your sales during the holiday season.

Conclusion:

Preparing for the 4th quarter fall and holiday gift-giving season requires careful planning and organization. Much of your creative thinking can be done at random times, like when driving, waiting in line, sleeping, or any other time you can let your left brain take control and allow your creative juices to flow.  You can ensure a smooth and successful holiday selling season by choosing the right products, estimating sales volume, managing supplies efficiently, and avoiding shipping delays. Implementing these ten tips will help you thrive at craft shows and enhance your overall business, stress level, and well-being during this festive time. So, roll up your sleeves, embrace the holiday spirit, and make this year's holiday season the most magical yet for your craft business.

As always, we are here to help at any stage of your maker journey.  Good luck and best wishes for the upcoming season!